4 Best Business SEO Tools For Optimization
Redefine your business SEO strategy with content optimization software and tools created for bulk editing. Discover the most efficient and effective software and tools to optimize your pages and content.
At MAP Web Designs we talked a lot about different ways to optimize your content for SEO and marketing purposes. In this article I want to share with you the tools that we use to do this at scale.
Business marketing teams in specific, have a high demand for marketing materials and content optimization. To help fuel the high demand there is software and tools available for bulk editing.
I’m going to share with you my favorite business SEO software and tools for Content optimization and how you can use them for your business.
1. SEM Rush
This is the most popular SaaS for SEO Research and content optimization.
SEM Rush Defined
SEM Rush provides keyword research, social media management, competitor research, and more. This is the solution for SEO strategy.
Why Is It So Great
They offer a business subscription plan that’s really targeted at Enterprises and large businesses because of the amount of research, measurement, tracking, and optimization for an unlimited amount of keywords.
If you have thousands of web pages or thousands of keywords that you want to maintain and continuously update, this is the software that you can use to make that happen.
There are also different plans for your needs. SEM Rush’s subscription can meet the specific needs of your company. I highly recommend reviewing the different plans that they offer.
Overall SEM Rush has over 40 different SEO Reports and tools to help you meet your marketing goals.
These tools are very powerful and support driving organic as well as paid traffic.
Usability
There is an abundance of tools and features offered! To view all the tools offered, you would need an in-depth analysis. This could to be an entirely new blog itself so I’m going to break down
There’s two tools that I can recommend from SEM Rush for optimization:
The first is Content Audit Tool and the second is SEO writing assistant (SWA).
When you use Content Audit it’s going to look at all of the content on your website and look at the performance as it’s reflected on search engines. You can also see the usability and how your clients are interacting with your content. It can then identify where your high performers are and your non-performers, and recommend optimization for those pages.
The SWA is where you would go to take those recommendations for optimization and create implementation.
SWA is a writing editor that helps you create content that’s optimized for your SEO in real time.
The Company also has updates for engagement and SEO purposes.
2. Aherfs
This company is known for creating the best standards for keyword research, backlinking analysis, and competitor analysis when it comes to the world of SEO.
This software allows you to monitor the performance of keywords and look for opportunities to improve your existing content.
What’s So Great About It
This company is the best company for understanding backlinks as they have an inventory of over 1.5 billion search inquiries.
If you’re looking for the truth and understanding of your SEO strategy and where to go for your keywords, this is a great tool to gain a better understanding of the market.
This tool has amazing keyword research, backlink analysis, rank tracking, and exploration of content for a global audience.
Usability
As I shared above, Aherfs provides multiple tools that can support your content optimization.
In my opinion the best tool that they offer is Content Explorer. This tool allows you to search millions of websites to view both insights on SEO and social.
All you have to do is insert a topic into the content Explorer and you will see so many opportunities for content creation and SEO similar to your topic.
Ahrefs also offers filtering to define your search by referring domains, specific criteria, broken links versus Live, Language, social shares, and traffic value.
Another great feature that they have is that you can look at a piece of your content to see if it’s gaining or losing links and gauge traffic flow over time to see if you are increasing or decreasing.
3. Surfer
This is a new content optimization system that combines the power of artificial intelligence to automate the process that many SEO professionals have been doing manually for years!
This software reviews search engine results and within its algorithm determines the best option to optimize your content.
The artificial intelligence crosses the top urls for a specific key word and then provides you with those valuable insights as to what content is performing the best and how you two can apply the same practices to your own content.
Why Is It So Great
Surfer is great for small businesses to Enterprise because of the subscription plans that they offer. They allow up to 10 team members and 70 content editors with 140 audits per month using their starting software.
This is a great software for multiple teams and multiple SEO professionals to apply optimization.
Usability
The use of surfers SEO optimization tool is pretty straightforward, and how you use it really depends on your marketing goals and SEO strategy.
They have tools such as content planning where you can create content and plan it out on an editorial calendar.
They have a brief tool that is an AI created optimization for your page. Gives you a brief overview of the page.
They Have their proprietary content editing software with AI for new and existing content.
In order to use this all you have to do is input a domain, or a page on your website and let the software do its magic. Within minutes it will start producing results for SEO content strategy.
4. Screaming Frog
This is my favorite and possibly the best auditing tool for large websites and e-commerce websites.
The appearance of the application is kind of outdated but you get some great stuff with what you pay for. The price is right and this auditing tool allows you to see the SEO on a book level similar to an Excel file. You can easily import and export your audits. This is also a really good tool for checking for broken links and creating redirects directly in their application.
Why Is It So Great
With this software you can audit up to 500 you are as for free. Once you use the free on it you then have to purchase a license to use the full features that they offer. Which includes no limit to the number of your house you can audit.
Screaming Frog is the fastest for auditing large websites and can provide you with the results in real time. This allows you to optimize your SEO while the tool continues to crawl the rest of your website.
Usability
This software is very straightforward however once you get all of your data you need to have an understanding of what the content is that you’re looking at. For example PROPERheading, broken links, ETC.
The amount of content that is provided directly at the start can be frightening, however, after using the software for a few hours you will begin to understand the power behind the software. This is my favorite tool for e-commerce product BULK editing.
Why We Love Our Business SEO Software
Much of our partners and businesses that we work with have big goals when it comes to SEO and an even larger appetite for content. Content creation as well as content optimization seems like a never-ending.
That is why we rely on these business SEO tools for helping us support large-scale changes when it comes to SEO and content.
Creating a new project or content? copy and paste your content into one of the content optimization writing tools and watch as your content is optimized in real time.
We use business SEO tools because they make our lives easier and give us the ability to accomplish any task, small or large, when it comes to the world of SEO marketing.
Whether you have a small or a large business, these optimization tools can help you achieve the same results as someone who has a large marketing team. The saying always goes “why work harder when you can work smarter?” Use these Smart Tools in your business and see the results.
