What 2021 SEO Changes Can We Expect?
Google is consistently making changes in the future and constantly updating it’s algorithm. In 2021 a lot is going to change.
All Or Nothing Clicks
First, according to jumpshot, an SEO leader, “49% of all searches on Google result in a no click.”
This means half of all sites on Google won’t get traffic at all! People are either not finding what they want and giving up or… Their answer is being found on the first search, right then and there. This is a big SEO change we can expect going into 2021.
When we think about our target audience we want to ask ourselves, am I providing content and pages that provide THE answer to whatever my users may be searching for.
Organic Traffic Will Decline
Sure, competition on the web has increased with more and more people using Google, it would be more difficult to drive traffic your way. However, studies have shown an annual reduction in total visits produced by organic traffic by 6% year over year. This could be cause of more competition and algorithm changes.
I don’t expect organic traffic to continue to decrease at the same pace, however I do expect it to go down in the future.
Amazon And Google Competition Increase
Since 2013, Google has been going to war with Amazon, experiencing more lows than highs. It all started with Google shopping express, a service offering same day shipping on products for an annual fee of $95. Google even tried to deliver groceries to increase its competition.
In 2020, amid the Corona virus pandemic, “Google announced that it would take steps to bring more sellers and products onto its shopping site by waiving sales commissions and allowing retailers to use popular third-party payment and order management services like Shopify instead of the company’s own systems. [Past] commissions on Google Shopping range[d] from a 5 percent to 15 percent cut depending on the products.”
It’s no doubt Amazon has been winning the e-commerce war, and Google is threatened because this is advertising revenue lost.
In the future SEO of 2021, we can expect Google to continue to make changes and add heavy positive incentives for sellers as they compete against Amazon. I can see in the future Google’s partnership with Shopify being so good that users won’t even have to visit your site in order to land purchases.
Information In Rich Snippets
More people will get their information from rich snippets. Rich snippets are those banners that appear on Google as a box with information or multiple pull down tab as a question and an answer. With a click users are not directed to a site but rather an answer to the question posed by the user via rich snippet.
A study in 2020 found that 40% of users age 13-18 get the information they need from rich snippets without clicking through!
This doesn’t mean we’re not getting more traffic from Google cause their algorithm is evil. It means people have simple questions and it’s likely they just wanted a simple answer, so it wasn’t likely to generate a buy or lead.
A study in 2020 found that 20% of users age 20-30 get the information they need from rich snippets without clicking through.
Some industries have been completely changed by this and some remain undisrupted. Google is going to continue to make changes like this in order to provide the user a better experience.
One example of this is with flights, Google now allows you to view flights as a snippet instead of clicking through airline websites. You can search a flight number and Google will automatically provide you information so you can see if the flight is delayed, where it’s going, and more.
Google is going to continue to make more changes like this. Whether it’s in flights, sports scores, hotel availability, weather, lyrics, definitions… Google is constantly seeking to improve its service. Google is seeking to provide information to its users so they don’t have to go to a website, increasing user experience and timeliness.
With Google reducing traffic using rich snippets, what we will see is the users landing on your website will be rich users and you’ll be more likely to land a sale or convert a lead.
Is The Future Of SEO Negative?
I don’t want you to leaving thinking all these changes are awful and Google is evil. With all the information above I’m going to give you 5 tips to improve your SEO in 2021.
5 Tips To Improve Your SEO In 2021
Tip 1 : Know Your Users Search Intent
Become a master at understand what your audiences search intent is. Most marketers are focused on keywords. In 2021 it’s not about keywords, it’s about answers and adding value to the web and your audience.
When someone searches for something a lot of the time they have questions, or they’re searching for advice. Or they’re comparing one business or product to another to determine which they should buy.
In order to figure out there questions posed by your audience you can use SEM Rush to compare questions, comparisons, and preparations posed by your audience. This way you can better discover user intent. Once you discover this it’s no longer just about traffic but driving the right traffic so that those website visitors can become sales.
Tip 2: Create Compelling Titles
It’s all about getting the users to click on your website, increase your CTR. Even if you’re not the top listing it doesn’t mean you can’t get more clicks than your competitors. Y
You can do this by writing compelling titles, with keywords your competition didn’t include and including unique photos. Write great meta descriptions (the description of the page that appears below the title on search engines like Google) that users want to read and click through, and good bread crumb markup (the page link title).
Click Flow is a great company that can help you optimize your Creative title tag and they offer a free solution so that you can increase your clicks.
Tip 3: Good Schema Markups
Exploit Schema Markups. One such tool is the inclusion of FAQ’s on multiple pages to offer answers to questions. On a simple Google search your page will appear to provide useful information and increase it rank. Many people ask, “why would you do that? You’ll reduce the clicks to your website.” This strategy will improve your websites rankings on Google and lead to more rich visitors that will likely convert to a sale.
Tip 4: Build An Audience
Work on building a loyal fan base so that they keep coming back! Using email opt-ins can help you build your fan base so that when you post a new blog, product, or offering your audience is in the know.
My favorite is Subscriber which sends a push notification to users phone that I just launched a new blog or offering. I’m getting people back to my website this way. I’m leveraging social media, and different channels to get user back to my site. Even chat bots to interact with users, I want to all means to get users to come back.
Tip 5: Omni Channel SEO Approach
Don’t just rely on one source of traffic whether it be through paid advertising, SEO, or social media. Use all the available resources, and when you do you’ll realize your CPAs goes down, and you’ll gain more exposure to people, they’ll see you more! This is what will help you build a brand.
Need More Marketing Help?
If your business needs more Marketing help facing the challenges and changes of Google in 2021, check out our services at MAP Web Designs. We are the Best go to Marketing Team and SEO Professionals in Boise of Idaho. With industry leading experts in Web Design to SEO, we are the experts you need!
If you have any questions contact us by leaving a comment below and a Web Design expert will help you out!
