Mobile SEO and Data Targeted Advertising

In 2019 every business should focus on mobile marketing specifically with businesses with physical locations and audiences based around localities. Though we are all connected on the world wide web, we gain greater impact on different locations dependant on a number of factors, you too can learn more about the different locations you have greater impressions on by reviewing your data in google search console.

Why Is Geo Fencing Important?

Mobile is important because everybody carries their device with them every day and today with the latest technology using GPS tracking we can coordinate where specific users are and target them directly. For example services such as yelp Google Siri as well as where’s and all social media uses geolocation tracking to identify specific countries, cities, town, and even lan marks. Geo fencing as it is called, uses the cell tower signals to pinpoint where a user is, today the technology is so great that we can get an understanding of exactly where the user is, what direction they are viewing and get actual time and date stamps. Now as a website this is too much for us and so we focus on the geo footprint of the user.

What Is Geo Fencing?

Each user is tied to the specific localities that they post on their social media identifying them on a Geographic location.
This data is then used by companies to then target specifically on these platforms consumers that they want to reach.
With the increase in marketing specifically driving by location we are seen the illumination of coupons and greater driven mobile discounts specifically in app purchases in order to gain customer information through registration and further marketing tactics
Many people recall the date of the 80s and which email marketing was one of the top marketing campaigns well today we’re looking at SMS marketing which again uses geolocation to target users This includes users of the services Mail Chimp, Constant contact, Weber and local directories

Why Use Geo Fencing?

The purpose of these marketing tactics as not to grow large audience but rather an audience with a high level of engagement compared to traditional avenues. We care about more meaningful results and better customers, this is one avenue of achieving that.

Using services Geo fencing we can calculate specific areas in which we want target our marketing essentially creating a barrier for technology devices, and any users in this fenced are becomes a potential customer we want to target.

A popular application that uses services such as Geo fencing would be a Snapchat, in the way that they use their filter services. You can specifically target users within this area with that Geo fence, and so the user will be able to use the location specific filter on their snaps.

So essentially the strategy for using this Geo fencing locations is to identify specific target starting from the ZIP Codes and moving up in the municipalities so such as counties and then eventually ending up at state and national level.

Geo fencing is primarily used after developed a marketing campaigns to greater target select audience with great returns or great Engagement.

Success Using Geo Fencing

Geo fencing can even go as far as direct competition with competitors so for example a small coffee shop in England set up a Geo fencing location in all of the Starbucks in its area and specifically offered them 50% off for the drinks well what do you know they begin to get an influx of customers from Starbucks driving traffic from their competitors to their door
As we’ve been talking about specific locations We can also influence Geo fencing on search engine such as Google Yahoo and being by influencing local directories to provide Richer Content Than competitors.