What Is SEO Strategy?

SEO strategy is the tactic of strategically organizing content so that search engines can sort and distribute your content on the web utilizing their search engine.

Getting Started With SEO

The first strategy that any company should set up upon creation is back linking. Back linking is the process of getting other companies that already have authority on the Internet, to vouch for your website and to provide a link a direct access point to your website thereby giving it a back clean or a link on another directory of another website establishing credibility in the eyes of Google. The more relevant your website is on the Internet or the more times it appears the greater your chances of ranking higher. It’s almost like spreading wildfire.

My recommendation is to go to this link that I provide and sign up for the top 100 domain listing websites. I would also recommend exploring local directories such as chambers of commerce and other energies that are created to support business in your local area.

Building SEO Basics

Hyperlink structuring is where we begin, it is very simple, this is the slug for each webpage that you have on your website. For a good practice there a couple different guidelines to follow to maximize your potential. The most important thing is to stay relevant with your content also follow this guide.

All lowercase

Only use dashes for word separation

Abide by googles maximum character limits in title as well as description

Ensure the description clearly captivate the audience based on the platform that they’re using for example desktop or mobile they should be able to read your description and know what it is about

Max of 512 characters for Google

Limit using stopwords a, the, to, etc see when possible

Page load speed is the top SEO ranking factor currently today

Page Speed Optimization

Specifically this focuses on the mobile platform where today over 80% of the users are accessing websites based on mobile platforms

The first step to ensuring high page loading speed through your website is to select a top hosting provider that matches your needs. For example what this means is if you have web traffic greater than 5000 you might need to consider a private VPN, otherwise shared is fine.

Consolidating your DNS server with services like cloud flare and others can reduce the loads on your website and make servers run faster, specially if you opt for image hosting on their servers.

SSL certificates are a requirement today for HTTPS conversion for your domain, supporting higher security that delivers content quicker by being secure and not having to be analyzed.

Image optimization is currently the latest trend in data reduction on websites in fat content is moving towards images with meta-data tags and so it is very important to reduce the file size is in optimize all images and videos on your website to meet thee Image optimization is currently the latest trend in data reduction on websites in fat content is moving towards images with meta-data tags and so it is very important to reduce the file size is in optimize all images and videos on your website to compete in the online world

Serve files via a CDN lake cloud share this allows you to host images on another server in directly from your website can increase load speeds dramatically

Proper and accurate cache system setup on your direct server side will support returning users, increasing your general overall speed reported by Google, crawlers, and search engines.

We also emphasize that you should run a weekly technical SEO audit that can be done using a third-party software to look at links to

Negative SEO To Avoid

Broken links is predominate in all the websites and so with increasing number of broken links and in accurate back linking your website can actually gain negative traction on SEO.

Faults and errors in frameworks, web design, and multi device page conversions can greatly hurt and impact your results on search, ensure you check this so that there are no errors across all devices.

Specifically mobile platforms if your website does not enhance for mobile customers you are already losing out on a great market like I said earlier 80% of users are using mobile passport in the Google search engines that they use direct them to mobile sites so you’re missing out on this huge market

General SEO Tips

Let’s talk about general SEO for a second, the main thing that we look for is high rich content and we deliver that by using proper key words in the text that we use as well as the descriptions to match with our audiences searching for. What we do is we put these keywords all over our website, all over the Google, titles as well as the description have our keywords, to increase our chances. The more predominant we use our keywords on our page, the more likely were going to rank for this keyword and get results on search engines.

In order to increase ranking you have to provide content that is unique and is relevant to what you were talking about.

XML Site Map

XML site maps or the map to your website for Google search engines and so it’s very important to keep these items up-to-date. Keep monitoring these things by going onto Google search console or Yahoo/Bing console to review any errors or any items that have come back for review. You can also find other products like screaming frog that can support larger commercial websites with enhanced capabilities.

404 Errors

Ensuring a proper 404 or redirect page is very important in fact if the link does not have this or rates and somewhat you will completely you lose the SEO that you have gained over time on this page and will be required to gain this back organically so don’t miss out guys.

Meta Tags

Meta tags of the bread-and-butter of SEO and organic route one of the easiest tools to optimize this is using Yoast SEO which comes in a free and paid version.. I don’t recommend taking their recommendations a literally I recommend using it as a simple way to optimize your meta-tags very quickly and for across multiple devices.

Schema Markup

Data markup or schema markup, specifically applies to e-commerce website as well as websites that are offering a product or service. By using the schema mark ups we can identify products using universal codes google codes in other specific codes to that product to tie it back to google search results to rank better for that specific product within the Google marketplace and other market places.

Mobile optimization

If you were going to take anything away from this article to increasing SEO in 2019 and the future, it is all about mobile, mobile, and more mobile optimization. Specifically it is how we adapt our websites to smaller device, in a ui friendly manner to quickly deliver the highest quality content at the quickest possible way. Utilizing the techniques above we can accomplish this for all devices.

Optimization Priority

Design is moving completely mobile first as discussed above, laptops come in second, with tablets shortly behind and then finally desktop. This list is a generalization for most website this works, however for specific industries there are instances where desktop trumps or mirrors the mobile usage by visitors and so you show look to your analytics to review this. But understand that google and other search engines deliver content specific to their devices, so your rank can be different on each different device depending on how successful your web page is when crawled and tested.

Search Engine Algorithms and You

Currently based on googles algorithm report from June 2, 2019 which announced a recent algorithm change, the focus is driven on user experience, specifically on mobile platforms with high-quality relevant content. So this is where the focus should be if you’re looking to improve SEO. However, the algorithm search engines use is constantly changing and will require you to stay up to date with these changes if you want to maximize your SEO potential. I have personally seen website traffic change instantaneously, for better or worse. But you want to stay up to date to seek potential positive leverages and prevent loss against competitors, I have personally seen company sites hit hard by algorithm changes, and I’m talking about entire industries and websites losing traffic that they once had, so this is no joke.